Scott A. Wachtel

Academic Appointments:

2013-2014 Special Instructor, School of Communications – The University of Akron, Kolbe Hall – Room 61 Akron OH 44235-1003

2015-2016 Assistant Lecturer, The University of Akron/Wayne College, Orrville OH 44667


M. A. 2014

College of Arts and Sciences, School of Communication, The University of Akron, Akron Ohio

Master’s Portfolio – Concentration: Social Media Messaging and Content Creation

Chair: Dr. Kathleen Stansberry

B. A. 2004  School of Communication, The University of Akron, Akron Ohio

Major: Mass Media; Radio/Television Broadcasting, Communication

Courses taught at The University Of Akron

  • Effective Oral Communication; Fall 2015, Spring 2016
  • Intercultural Communications; Spring 2016
  • Introduction to Public Speaking; Fall 2013, Spring 2014
  • Media Production Techniques; Summer 2013

Key Courses taken at The University of Akron


  • Newswriting
  • Studio Production
  • Media Production Techniques
  • Radio & TV Writing
  • Digital-Video Audio Editing
  • Radio/TV Programming
  • Broadcast Sales & Management


  • Communication Pedagogy
  • Theories of Mass Communications
  • Qualitative Research Measures
  • Quantitative Research Measures
  • Social Media Theory & Practice
  • Contemporary Public Relations

Professional Development and Growth

Attendance at Professional Scholarly Conferences

Ohio Communication Association, annual conference, October 2012, Kent Oh.

Ohio Communication Association, annual conference, October 2013, Marietta Oh.

Creative Works

  • “Twitter and TV: A Match made in cyber heaven: A Comparative Analysis of Network Prime-Time Neilson Ratings, and those shows Tweets and Retweets,” – An Analysis of Twitter hashtags and Television Broadcast networks prime time shows compared to their Neilsen ratings questioning if there is a correlation?  For the graduate class, “Quantitative Research Methods,” at The University of Akron, 2013.
  • “Social Media Fundraising by Local Non-Profits: A qualitative look at the opinions of executives as the effectiveness of the use of social media platforms for fundraising.” Social Exchange theory prevailed as a reason the NPO’s use of social media for fundraising. Through a constant comparison method, face-to-face interviews of executives were conducted, recorded and manually transcribed. This work was conducted as a pilot study for the graduate class, “Qualitative Research Methods,” at The University of Akron, 2014.

Class Presentations

  • “Sound Recording and Microphones” – A Presentation on recording sound for use in video productions intended for use in online magazines. For the Undergraduates in  “Electronic Publishing,” The University of Akron, 2012.
  • “A Lecture on Lecturing,” – Presentation on How to present a Lecture to any communication class. For the Graduate class, “Communication Pedagogy,” The University of Akron, 2012.
  • “The Rise and Fall of Eastman Kodak,” A Group presentation including a SWOT analysis of why Kodak went from $96.00 per share to $2.00 in a few years. For the Graduate class “Strategic Marketing,” – The University of Akron, 2013.
  •  “The 2014 Public Relations Plan for Fundraising and Event Planning for Stewart’s Caring Place a Cancer Resource Center” – A Group project Public Relations Plan that won the grand prize of $2000 from the Universities Pay-It-Forward campaign for “Contemporary Public Relations,” The University of Akron, 2013.


Synchronous Distance Learning – Office of Institute for Teaching and Learning, The University of Akron, 2012

Hootsuite Professional – Hootsuite Professional course online, 2013.

Google Analytics – online course Spring 2014.

Membership in Professional Societies

Ohio Communication Association

American Communications Association

American Marketing Association

Association of Internet Researchers

Membership in Community Associations

Wayne County Officials Association

Membership in Student Organizations

Charter President of The 2380 Project – A Student Film Organization: Developed to produce short films using student resources.

Operational Manager of Kanga Communications – A Student Social Media Marketing Agency: Charged with advising of video productions other technical needs as well as working with creative messaging.


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